Mobile panel - led by Ziv Kitaro, the number of participants from various companies (Oded Sharon, D

Alice Timnath | on October 22, 2011 0
As someone who's it for her first time at this conference, I really enjoyed the high level of content. Most of the presentations were of relatively short no more than half an hour, and some people got limited minutes on stage, as part of short lectures or panels.
Presentation of final project at Beit Berl College in the afternoon to the awards ceremony Fsilon golden evening, got the crowd concentrated extract of ideas and messages of 17 different people active in a variety of different avenues of the industry, ranging the spectrum from Key applications for smartphones working alone and earns a monthly salary of the ones in his , and membership of tens or a hundred employees with offices genie awards worldwide and extensive activity rolling huge financial cycles. Among the interesting lectures could find these:
Playtika - Raz Friedman described the strategy of Playtika, currently the 10th leading gaming companies on Facebook to enter the market for a year and a half: Starts Russian social networking market, with some applications, a dice game (Farkle); Away up beyond niche slots games (SlotoMania), which was still relatively undeveloped.
Mobile panel - led by Ziv Kitaro, the number of participants from various companies (Oded Sharon, Dan Shamir, Jonathan Moore, genie awards Jonathan Zvik) were asked not to talk about the games developed but their marketing method in Mobile. Everyone mentioned the bots are sensitive to price fluctuations that give a lot of exposure to the application that brings always jump in sales after the change. Dan Shamir spoke about search topics competitive and briefly described how to set up a number of applications in completely different fields, puzzles genie awards for children to App darbuka.
OverWolf - Uri Mrsnd introduced the app, works as a shell over normal game and allows players to stay connected to their network to the rest of my life. Want to determine a friend on Facebook, or read an urgent email from work, not be obliged to leave the game all the time? Friends or share something cool happened? Overwolf allows it, and could settle genie awards over existing games (without any need for support from the game).
Playcast - Guy de Beer, CEO, presented the monthly subscription product that allows cable access network and console games without a console. De Bir-led market analysis that shows the problem of the low profitability of the market, a situation where the major manufacturers do not continue to develop gaming consoles and the whole market may undergo transformation.
Weeds - Ethan Razin from Mytopia introduced Weeds game based on the American television series, in which a single mother decides to grow marijuana and sell it. The game will grow and sell marijuana Virtual comfort of your home, including photos of flora and growth based on reality, caches against the police in, activating dealers, selling gray market and more.
Gamification panel under the direction of Uri Admon McCann Digital, described Shmulik Keret from waze, recently raised another genie awards round of investment of $ M30, the tremendous enthusiasm of users Mhafkteim Hmshachkiim app. Dudi Peles from Playful Shark described a complete genie awards course in which students passed Shenkar accumulated points instead get scores.
Actually took questions from the audience completely different discussion topics: one borrower claimed not clear that Gamification is a good thing, and should treat its downsides. Two questions dealt with the place of women in the industry - why icons you can earn in waze are rather symbolic war shield and sword, genie awards talk to men? Another question was - what a gamer?
Symbols in waze given a substantive response (percentage genie awards of men - was initially 90% and now 65%). The second question, one of the responses referred to the fact that women are the majority in the casual games, and two Mhfanlistim genie awards told their CEO is a woman. Despite the positive attitude and an interesting response, in light of the questions Hadrotn prominent women from the stage throughout the conference, disappointing data itself.
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